Digital Marketing Components

Technology has changed our world forever and specifically in the business world has completely altered our train of thought and decision making. More importantly technology has changed the way we communicate with one another. In a business aspect, markets have taken advantage of this and utilized the digital environment in order to efficiently communicate with their consumers and target audience.

                  The digital marketing environment is fairly simple, and it is made up of 2 components, the micro and macro environment. The micro-environment is also known as the operating environment, this includes customers, competitors, intermediaries, and suppliers who’s needs and wants are to be satisfied. As we digitally market, it is imperative that we understand the role that each of these individuals play in the environment, especially comprehending their behavior to build and adapt an effective digital marketing strategy. The individuals’ interactions within the environment, influence how organizations respond in the marketplace.

                  The other component of digital marketing is the macro-environment. Which can also be referred to as the remote environment. Unlike micro, external forces significantly affect success. The forces come from outside the immediate control of an organization, meaning they aren’t directly able to manage these forces. Examples include social change, political interventions, and even technological innovations. While with micro-environment, we aren’t controlling the behaviors of the individuals, but we are supposed to anticipate and interpret them.

                  Digital marketing has derived from years of technological advancement and communication innovation. Not being a complex system, it is made up of two components: micro-environment and macro-environment. In which marketers have to learn to internet and control behaviors (micro) and learn to predict and manage external forces (macro) in order to achieve success and to stay successful.